articles/Exhibitions/setting_up_an_exhibition-page2

Setting up an Exhibition - part 2 of 1 2

Published

Publicity & Pricing

The next thing to consider is that now that all the hard work has been done it is time to get people to come along and enjoy seeing your work Do contact your local papers with a pre-written press release, let local radio stations now as they often give out information on what's on. Make some eye catching posters and ask if they can be displayed at other locations.

Remember to make up some posters (mounted) to display at the exhibition to let people know who you are and how they can contact you. After all if visitors are impressed by your work they may seek you for further commissions.

Pricing - Perhaps one of the hardest decisions to make

Always remember that the value of an image is what someone is prepared to pay for it. Therefore don't under-value your work, by just charging a little over what it costs you to produce it. Remember that you will also have to pay the gallery, library, etc with commission on what you sell, so do take everything into consideration.

Final Thoughts

Apart from the financial rewards, there is a great deal of personal satisfaction when you sell your work, knowing that others appreciate and enjoy your creativity. So get out there, find the locations and get your plans underway, it will be well worth it.

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• Setting up an Exhibition page 2
  

There are 37 days to get ready for The Societies of Photographers Convention and Trade Show at The Novotel London West, Hammersmith ...
which starts on Wednesday 17th January 2024